Selected work

Case Studies.

The numbers behind the work. Every engagement starts with a hypothesis and ends with proof.

DTC Fashion

Northwind Apparel

6.2×

ROAS

+312%

Revenue

−28%

CAC

Problem · Plateaued at $400k/mo with rising CAC across Meta.

Solution · Rebuilt account, shipped 80 creatives/mo, layered Google PMax.

Subscription

−42%

CAC

+185%

Trials

22%

T→P

Problem · Trial-to-paid conversion stuck under 14%.

Solution · Funnel rebuild, lifecycle automation, creative refresh.

Sportswear

4.8×

ROAS

+220%

Orders

+96%

AOV

Problem · Seasonal swings hurting profitability.

Solution · Always-on creative engine + retention flows.

B2B SaaS

3.1×

MQL

−35%

CPL

+140%

ARR

Problem · MQL volume capped on Google.

Solution · LinkedIn + intent-led content engine.